Opinion

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific London. Featuring takes and predictions from industry influencers and key figures, have a read today.

In the aftermath of of the tragic Ethiopian Airlines 737 Max jet crash last week, communications expert, Guy Corbet, believes that US aircraft maker Boeing appeared to be trying to win the wrong argument.

Oliver Morrison, CEO at Filter Digital believes there is a way to maximise the marketing potential of streaming video for sports teams.

Paul Domenet, Partner and Creative Communications Director of Free The Birds, talks about the importance of authenticity in a world dominated by spin and miscommunication.

Andy Dorling, General Manager of Learning Solutions at the DMA, discusses best practice when searching for MarTech solutions and striking a balance between investment, resource and strategy.

Farhad Divecha, MD and Founder of AccuraCast, explains how marketers should be working with 'influencers' effectively.

Dan Whytock

Dan Whytock is Managing Director of DownYourHighStreet.com, which hosts products that were previously unavailable online, on top of managed services for high street shops. He explains why the digital age doesn't have to mean the death of the high street.

Jimmy Robinson, Co-Founder of PingPong Digital, examines the rising number of Chinese tourists in the UK and looks at how we can encourage them to spend on their holidays.

Mathias Upton-Hansen Co-founder of Blacklist Creative discusses how the rise of client ‘in-housing’ within creative services is an opportunity, not a threat.

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