Opinion

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific London. Featuring takes and predictions from industry influencers and key figures, have a read today.

Sonika Sharma, Agent 42

Sonika Sharma, PR Manager at Agent42, shares her insights about how influencer marketing can be restored to its former glory, if only brands would understand the importance of engagement.

Callum Saunders, Zeal Creative

Callum Saunders, Head of Planning at Zeal Creative, whose offices are in MediaCityUK, Manchester, and Hatton Gardens, London, explores what really motivates the often-misunderstood generation - drawing on their research titled 'Buying Into Better'.

Steve Crawley, Senior Account Director at MAG wraps up all the key stats and takeaways from this year’s show...

Richard Burton, Principal Consultant at Forty1, reveals some invaluable advice on how to work effectively with a millennial workforce.

Allie Tattersall, Senior eCommerce Account Manager at Reprise, evaluates some global online retail trends and explores the three main areas she believes are needed for a future-ready eCommerce strategy...

With over 25 years in the industry, Guy Corbet is a PR, communications and marketing strategist and the founder of Corbet Communications.

Claudio Erba, Docebo

Claudio Erba is CEO at Docebo, a learning management platform focused on the learner experience. He shares his experiences fostering a positive work culture, and the boundless benefits he believes it can have.

Shnoosee Bailey, HeyHuman

Shnoosee Bailey, executive creative director at behavioural communications agency HeyHuman, shares her belief that the recent ban on gender stereotypes in adverts is a reason to focus how the industry treats men as well as women.

Chris Hogg leads European operations at Lotame - a data solutions company that helps publishers, marketers and agencies grow.

Dave Trott, OLIVER

Lee Trott, senior copywriter at OLIVER, is bored of Brexit - but he thinks there's actually something the creative industries could learn from how it's all been handled.

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