Opinion

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific London. Featuring takes and predictions from industry influencers and key figures, have a read today.

Liz Richardson, managing partner at behavioural communications agency HeyHuman, explains that problems with measurement has led many brands to only focus on reach, not engagement. But if experiential marketing wants to be taken seriously, something needs to change.

James Withey, FutureBrand

On Black Friday, James Withey, Head of Strategy at FutureBrand, looks at the increasingly polarised responses companies have towards the event, and the opportunity for brands to be doing more.

Ken Price, Blake Mill

Ken Price, Founding Partner at Blake Mill, takes a look at how tech and eCommerce are revolutionising the nature of the fashion sector, and why it's so important that modern businesses are aware of their power.

Sharon Whale, OLIVER UK

Sharon Whale, UK Group CEO at OLIVER UK, has a challenge to businesses - is what you're doing actually agile, or are you just doing more damage than good? Shortcuts are not agility - here's how you actually achieve this holy grail of marketing practices.

Nikolas Kairinos

Nikolas Kairinos, CEO and co-founder of Prospex and Fountech, explains why artificial intelligence is set to radically transform sales and marketing, and what businesses need to know to take full advantage of this technology.

Igor Volzhanin, Datasine

Igor Volzhanin, Founder of Datasine - the AI-powered MarTech startup - says AI needn't always be paired with cautionary tales. Here are the four UK startups making the most exciting and positive uses of artificial intelligence.

Fox, Creative and Marketing Director at Pukka Herbs, explains that just talking the talk is no longer enough - it's time for companies to lead the way and work hard for a better world.

Paul Lowrey, TI Media

In a sea of analytics, the hardest thing to measure is the value of making a meaningful connection between brand and consumer. Paul Lowrey, Head of Strategy & Marketing at TI Media, argues why now, more than ever before, industry players need to benefit from each other’s expertise - the human touch.

Ria Campbell, Southpaw

Last week, the ASA came down hard on Philadelphia and Volkswagen in the first action against harmful gender stereotyping. Ria Campbell, Head of Content at Southpaw, who oversees output of the agency’s content division, casts her eye over the nature of the debate - and whether what the ASA did was a good thing.

Luke D'Arcy, Momentum Worldwide

Luke D'Arcy, UK President at experiential advertising agency Momentum Worldwide, understands the power that sabbaticals can have. Step away from your business to gather the kind of new ideas and perspectives you can implement later on.

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