With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific London. Featuring takes and predictions from industry influencers and key figures, have a read today.
Courtney Wylie, VP of Product & Marketing at Mention Me, investigates the still-current problem of the vast gender gap in tech. Together with clients and colleagues, she explores how things can be changed.
Chris Doggart, Head of Client Success EMEA at George P. Johnson, knows that after a successful pitch, there's often a bit of a crash on both sides. Here are his tips for making sure you hit the ground running and keep up momentum.
It's a fight for budget allocation, and marketers need to prove their worth. But today, says Paul Rowlinson, Managing Director of GroupM Digital UK, there are modern tools they can use to solve the age-old issue of measuring the impact of ad spend - as long as they're willing to update their methods.
Principal Solutions Consultant at Xandr, Vincent Soucaret, says the future's bright for on-screen advertising. Advanced TV is here, with streaming, VOD and connected features, and it creates a new world of opportunity.
Jason Gossett, Digital Strategy Director at Reprise - IPG Mediabrands' digital-first agency - address the challenges that exist within the AI market for companies and brands who are trying to innovate in this area, and why it matters in the advertising sector.