Opinion

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific London. Featuring takes and predictions from industry influencers and key figures, have a read today.

Co-founder of DLMDD, Max De Lucia, talks about his company's struggles to find a recording studio and the solution they found.

Dave Day, ECD of Crispin Porter Bogusky, explains why - ahead of the IPA's report on diversity in advertising - we all need to pay more attention to the issue of social mobility in the industry.

Courtney Wylie, VP of Product & Marketing at Mention Me, investigates the still-current problem of the vast gender gap in tech. Together with clients and colleagues, she explores how things can be changed.

Research shows that many marketers are confused by the technology commonly used to maintain online brand safety. GumGum's UK Commercial Director, Peter Wallace, explains its main elements.

Peter Gbedemah founded African telecoms business, Gateway Communications, at the height of the nineties Dot Com boom, which laid the framework for much of Africa’s communications infrastructure.

Chris Doggart, Head of Client Success EMEA at George P. Johnson, knows that after a successful pitch, there's often a bit of a crash on both sides. Here are his tips for making sure you hit the ground running and keep up momentum.

Paul Rowlinson

It's a fight for budget allocation, and marketers need to prove their worth. But today, says Paul Rowlinson, Managing Director of GroupM Digital UK, there are modern tools they can use to solve the age-old issue of measuring the impact of ad spend - as long as they're willing to update their methods.

Rodney Laws, the Editor of Ecommerce Platforms, speaks about how every company should consider incorporating a remote working strategy...

Vincent Soucaret, Xandr

Principal Solutions Consultant at Xandr, Vincent Soucaret, says the future's bright for on-screen advertising. Advanced TV is here, with streaming, VOD and connected features, and it creates a new world of opportunity.

The Wunderman Thompson Duracell team share their thoughts on why mascots are still a good option for brands...

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