With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific London. Featuring takes and predictions from industry influencers and key figures, have a read today.
Rachel Forde, UK CEO at UM, argues that although there will undoubtedly be winners and losers across agencyland following COVID-19, change doesn’t necessarily have to be a bad thing - with working from home serving as a fertile test-bed for innovation and new working models.
Kelly Double, Acting Head of PR and Content at Ingenuity, has some sage advice for agencies: don't go quiet. Try out new ideas and focus on what's worked before, and keep communicating to make it through!
Inside and outside the creative community, people have been expressing their creativity through challenging times in a multitude of ways. Wunderman Thompson's Strategy Director, Will Humphrey, explores the boom in creativity we're seeing everywhere.
Jimmy Robinson, Co-founder of PingPong Digital - which helps brands reach consumers in China - offers a unique perspective on how social media tech in the region is keeping China communicating, and asks if the West could learn lessons after lockdown and implement the same concepts of wide-ranging apps encompassing work and play.
Emma Robertson, CEO of ENGINE Transformation, shares her tips for sellers to help improve their eCommerce success - and not just survive the current challenging period, but be ready for success once it's over.