What I've Learnt: Kineta Kelsall, Global Social Media Trainer at Jellyfish Global

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Kineta Kelsall is passionate about the psychology behind online human interactions, which led her to her current role at global digital partner Jellyfish.

Having worked with world-renowned brands including Renault, Vice, Specsavers, The O2, and Hearst, Kelsall has more than a decade of experience training brands on organic and paid strategies across the biggest social platforms.

She's previously spent time at a range of leading names in the marketing and social world, including Manchester's Tangerine, Smoking Gun, and at The Co-operative Group, before joining Jellyfish in London in 2019.

We sat down with Kineta to find out the things she's taken with her in her life.

Which single daily habit or practice could you not do without?

Exercise of the mind and body. This could be a HIIT class or meditation. It’s important to have time to clear your mind of busy everyday tasks, giving you time to reset. Especially during times like these, too.

What's been your luckiest break? 

My first job out of uni - a graduate scheme - which was actually a sort of semi sales-social role. But it really helped me understand the needs of the industry and shape up on my presentation and sales skills which are invaluable whatever industry you work in.

What's your best failure? 

Being too trusting and not appreciating the value of a contract. I can’t go into too much detail, but contract law exists for a reason and I really respect it now. 

What is the best investment you've ever made, either financial or time?

A nine-week meditation course. Three hours in silence every Tuesday. I learnt how to compartmentalise thoughts and to control an over-reactive mind. Obtrusive thoughts are hard to shake, if you don’t acknowledge why you’re having them. This course helped me accept them and let them go. 

How would you describe your work/life balance?

I have an extremely consistent, healthy work-life balance. It doesn’t mean I don’t work hard or put in the extra hours, but it means I work efficiently. I don't commit to tasks I know I can't complete to deadline and a good standard. I'm honest with myself and have the confidence to say 'no' when I need to.

This doesn’t mean all my tasks are perfect, but I make judgements, so I don’t let others (or myself) down.

Which book would you recommend others to read and why?

'The Chimp Paradox' - it really helps with controlling your emotions and learning the best ways to communicate, especially in difficult situations. And for business, this is key. 

What one piece of advice would you give your 21-year-old self?

I would say to myself don’t regret anything. Regret is about feeling guilt or embarrassment. Sure, at 21 I made silly decisions, spent money on things that don't matter, and used the wrong emotions to express how I feel, but these slip-ups have made me resilient and the person I am today. 

Tell us something about you that would surprise people.

I’ve had awake brain surgery. Yes, wide awake! 

Who or what has had the single biggest influence on your working life?

There is a pattern here... but it has to be mindfulness. After my brain surgery, I suffered from severe sleep anxiety and I was afraid of everything. It wasn’t about masking the problem with medication, but instead listening to my body and working through it, step by step, day by day.

What does success look like to you?

Simple. Contentment and happiness.