A Week in My Life: Gill Huber, Chief Client Officer at Posterscope
Part of the Dentsu Aegis Network, Posterscope is a leading global location-based marketing specialist.
The agency enables brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships.
Here, the London Chief Client Officer, Gill Huber, shares what a week in her working life is all about.
I start Mondays the hard way with a 6.30am PT session doing all the core work I have neglected for many years. Then into the office by 8am. I like to get in a bit earlier to get ahead of things before the week kicks off. I am very lucky to be able to do this as my husband is a stay at home father and does the school drop off.
Today we have our final meeting with Clear Channel and JCDecaux to talk about our landmark research The Moments of Truth which we are launching tomorrow. The project has been a year in the making, and the first time OOH businesses have collaborated. The results are fantastic and show that the use of contextually relevant messaging delivers an average 17% uplift campaign effectiveness.
The launch is looking good with a full house of attendees from brands, media agencies and media owners. On stage to talk about this work are Shazia Ginai CEO of Neuro Insight, Richard Shotton author of the Choice Factory and Julia Sparrow, Mondelez Area Media Manager - Northern Europe
After I head to a customer to talk about a pitch they are working on, it is an exciting brief and really lends itself to OOH, so we are really looking forward to being involved.
Finally, I meet up with Steve Parker from MediaLab, always good to catch up with him and now he is back from Dubai it’s much easier.
Today is the big day of our launch so I go straight to the Ham Yard Hotel. The session goes well thanks to a brilliant team of organisers and excellent speakers. It is great to have everyone from the OOH industry give their support to the research and agree how it will make a real difference to client’s business. I chat with some brand leaders like Coty about the implications for them, and the agency leads want us to come and talk to their teams.
I have lunch with one of our customer’s head of ooh to talk about some upcoming initiatives we want to take to their business and how we can develop our working relationship moving forward.
My day finishes with a WACL new members committee meeting, great to hear from
new members about their careers, and importantly what they are doing to accelerate gender equality. Their talent and dedication are always inspiring. Plus, it’s always so good to spend time with other WACL members.
This morning’s meeting is a cracking start to the day, with Nicky Kemp and Amy Kean both leaders of the new DICE, Diversity & Inclusion at Conferences and Events initiative https://www.getdice.co.uk/ and certification. With Craft Media’s Jen Smith we are putting on a practical session to help women feel comfortable on panels and in presentations and to encourage them to volunteer and accept invitations to take part and help deliver real gender equality at events.
I join the team for a session with Total Media to talk through some OOH proposals and get their feedback and agree next steps.
I head over to a client office for a catch up, their business has seen lots of growth over the last year and I want to make sure we support them properly on all their brands. We agree to put some OOH week sessions on for all their planning teams, to make sure everyone is educated and inspired by the role that OOH can play.
Have my weekly marketing team meeting, covering what messages, collateral and work we are sharing alongside speaking events and opinion pieces. We have a lot lined up for the next few months with lots of people in our organisation involved which is always good to see.
I finish the day with some well-earned wine with a friend in town and head home having put the world to rights.
This morning starts with a gym session to make up for the raft of cheese I ate last night.
I then host, as this year’s Chair, a meeting of the OOH Balance committee which is made up of both media owners and specialists. While we in OOH have some healthy competition between us, we are all agreed that we need to encourage a culture of diversity across the industry which has been sorely lacking for many years. So we are looking at what initiatives we can develop to change this and create a more diverse and supportive industry.
I have a weekly strategy team meeting where we review our long-term plans but also address short term pressures and opportunities. I have a great team, all experts in our business, passionate about our work and supportive, but not afraid to challenge each other which always makes for an energetic session. I mix these with one to one sessions so we can focus on career progression too.
I go in a bit later today after spending time with the family before heading to school, which also reminds me how difficult and stressful it is to get children out of the house with everything they need. I strongly feel that parents or carers should not be put under any more pressure to make an early start time or meeting if it isn’t critical.
I catch up with Amazon, interesting to hear about their approach to media, data and reach versus targeting in the UK and globally. And to talk about the opportunities for OOH and location marketing for them as a business.
I nip to the gym for a lunchtime body combat class which is always fun as well as making me feel very virtuous.
As a business we can finish at 4pm on a Friday which I fully encourage, and I take advantage of it today. I head home and we go out as a family for a spot of early tea, a glass of wine and a chance for us all to catch up on the week.