Top 10 in Tech: London's most valuable subscription-based startups

Josh Peachey's picture
by Josh Peachey

This week, we're looking at the most valuable London startups that operate on a subscription basis, using Tech Nation's Data Commons service.

As a business model, subscription services are growing in popularity and are a good way of ensuring a steady revenue stream from customers. 

Let's look at the top 10 most successful startups using a subscription model...

1. is a payments processor that helps fast-growing businesses with money challenges they may face. Subscribers get access to a global acquiring network, benefit from real-time insights, centralized reconciliation tools and complete feature parity across multiple geographies all through one unified API.

Founded: 2012

Value: $2 billion

2. Babylon Health

Babylon offers healthcare through a mobile app, meaning that people can have access to medical advice instantly and their doctors are essentially in their pockets. Health data stored in your phone can also be used to help build a profile of you in the app. You can subscribe to unlimited appointments for £9.99 a month.

Founded: 2013

Value: $2 billion

3. CloudSense

CloudSense helps customer-centric companies across the globe reinvent the way they sell and deliver for their customers. According to the company, their 'industry-specific solution, built on the Salesforce platform, helps customers sell more, go to market faster and deliver joined-up customer experiences across every channel."

Founded: 2009

Value: $539m - $770m

4. Bulb

Bulb is an energy provider - the UK’s biggest green energy supplier. It provides customers with 100% renewable electricity from solar, wind and hydro. Their gas is 100% carbon neutral -  10% is green gas produced from renewable sources like food or farm waste and the company offsets the rest of the gas they supply by supporting carbon reduction projects around the world.

Founded: 2014

Value: £315m

5. VE Global

VE’s B2B subscription services are designed for eCommerce businesses that want to find and grow their audience, convert more customers and optimise marketing spend. 

Their clients include Liverpool FC, Claire’s, Manchester Metropolitan Universite, HP and Vodafone. 

Founded: 2009
Value: £300 million

6. Behavox 

Behavox uses AI to make companies smarter, more secure and more successful, describing itself as a ‘peoples analytics’ company. The founders believe that the best discoveries lie deep within your data and that their AI can help give it context and understand its meaning. Companies can pay a subscription to use Behavox's facilities.

Founded: 2014
Value: At least £218 million

7. Snyk

Snyk is a subscription-based startup designed for developers, enabling them to detect, fix, and prevent known vulnerabilities in third-party code modules. 

Over 300,000 developers use Snyk to find, and more importantly fix known vulnerabilities in open source. Companies like Skyscanner, Google, Microsoft and The Guardian all make use of Snyk.

Founded: 2015
Value: At least £218 million

8. Netsparker

Netsparker is a scalable, multi-user web application security solution with built-in workflow and reporting tools ideal for security teams. It’s available as a hosted and self-hosted solution and can be fully integrated into any development or testing environment. 

The company uses its proprietary Proof-Based-Scanning technology to automatically verify false positives and save users considerable time.  

Founded: 2015
Value: At least £218 million

9. Otro

Otro is a digital platform that brings football fans closer to the players they love. Subscribers get access to exclusive content such as interviews with footballers that show the other side of many famous players' lives.

Founded: 2015
Value: $256m - $384m


10. Soldo

An online subscription solution to help you manage company spending, allocate pre-paid cards. Available as Soldo Start for £0, Soldo Pro for £4 per card per month, and Premium for £7 per card per month - the options range in number of useful expense management tools.

Founded: 2014
Value: At least £186 million