What I've Learnt: Sofia Savvidou-Gianniri, COO at ECI Media Management

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by Charlie Spargo
Sofia Savvidou-Gianniri, ECI Media Management

One of the world's largest media audit consultants, ECI helps large clients get the very best returns from their media investments.

It has offices in Americas, Europe and APAC - and Sofia Savvidou-Gianniri operates from its London location.

Sofia is ECI's COO - having joined the firm in 2017. She works at the forefront of ECI's operations, working on global expansion and creating results for clients.

We found out what motivates her.

Which single daily habit or practice could you not do without?

Porridge for breakfast. I have been eating all different, sweet or sour local variations, in every country I have lived in. 

What's been your luckiest break?

At ECI we have a long history with legacy clients, those who have been with us for a great number of years.

Lucky breaks often come in the shape of word-of-mouth commendations from our legacy clients to clients that would otherwise been hard for us to reach. We are very grateful for those. 

What's your best failure?

Not driving. I am now convinced that I am doing the world a favour by staying in the passenger seat. 

What is the best investment you've ever made, either financial or time?

Quality time with my family.

How would you describe your work/life balance?

I never liked the term “work/life” because it indicates that work is not part of one’s life; ever since I started “work”, I felt it always defined me in some way. Work/family balance I think provides a better perspective.

At ECI, I am fortunate enough to maintain a very healthy work/family balance.

Which book would you recommend others to read and why?

It would be very hard to pick one and if I had to, it would be one of the classics. Ulrich (one of the ECI partners), has made 'Jonathan Livingston Seagull', by Richard Bach, compulsory reading for all ECI new joiners! Still a very inspiring read.

What one piece of advice would you give your 21-year-old self?

Spend more time with friends and keep them close. They become a scarce commodity once we all enter our adult, busy lives. 

Who or what has had the single biggest influence on your working life?

There are many people who have played key roles in my professional life simply by conducting themselves in a manner that I found admirable and tried to copy. They will not know they have helped me by doing so, though they are surely aware of the ripple effect of decency in life.

Tell us something about you that would surprise people.

I used to play a traditional Greek folk instrument called Lyra. I rarely practice it these days, sadly.

What does success look like to you?

Reaching a position of enough influence to allow me to help others. At ECI we have a very comprehensive grads scheme and it is always great to work around young talent.