What I've Learnt: Raphael Rodier, Chief Revenue Officer International at Ogury

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by Charlie Spargo
Raphael Rodier, Ogury

Raphael Rodier has worked in digital marketing for the past 15 years, previously working as Director at AdUX.

In 2014 he moved to Ogury, the London-headquartered mobile marketing technology company. Ogury created the first marketing engine driven by user choice, and has worked with more than 900 brands and 3,500 publishers.

Starting out as COO, Raphael moved to the Chief Revenue Officer role in January 2019. We found out what he's learnt about business, life, and more.

Which single daily habit or practice could you not do without?

One habit that's stuck with me throughout my life is always checking the weather forecast first thing in the morning.

When I was growing up in the south of France, both my parents worked outdoors, so it was important for us to check the weather on the TV or in the paper every morning before they left the house. Nowadays I’ll wake up and check the weather on my phone.

What's been your luckiest break?

I feel like I’m generally quite a lucky person, but if I had to pick one particular lucky break it would be the day my now-partner phoned me to ask me out on our first date. I’d never have been brave enough to ask her out myself.

Six years later, we’ve got a wonderful life together and two adorable children.

What's your best failure?

When I was in business school, some of my classmates and I ran for student council together and lost by 10 votes.

This was my first real failure, and also discouraged me from going into politics. Even so, it was definitely a positive experience, as the people who were on my team are now some of my closest friends.

What's the best investment you've ever made, either financial or time?

I believe the best possible investment you can make is in the time you spend with others, in both your personal and professional life. These days time is becoming scarcer, which makes it all the more valuable.

The time I spend with people brings far more value than any financial investment, and is a real priority to me. While the time I spend with my family is very precious, the time I spend with colleagues is also important. 10 or 20 minutes face-to-face is far more efficient than exchanging a dozen emails.

If I’m unable to spend enough time with my family or my team, I feel terrible.   

How would you describe your work/life balance?

It’s almost perfect. Of course I’d love to be able to spend a bit more time with my family, but I’ve never missed anything important.

Which book would you recommend others to read and why?

I’m a huge fan of Oscar Wilde’s 'The Picture of Dorian Gray'. It’s an excellent depiction of humanity’s struggle between good and evil and resonates even more strongly today, as people are becoming more narcissistic. I’ve even got a tattoo of a passage from it on my arm.

What one piece of advice would you give your 21-year-old self?

Give people more of a chance. When you’re young, you make the mistake of thinking you understand people right away, which means you often end up misjudging them.

As I’ve grown older, I’ve realised that I could have learnt things from a lot of people who I didn’t give the time or the chance to teach me then.

Who or what has had the single biggest influence on your working life?

One of my previous bosses has been a major influence for me. He helped me realise what kind of person I wanted to be at work, and showed me exactly who I didn’t want to be. I’ll avoid naming him for obvious reasons.

Speaking more personally, my uncle was an incredible man, and has also really inspired me. He passed away 17 years ago, but his mindset and the things he taught me still shape how I act today.

Tell us something about you that would surprise people.

My friends and colleagues will probably find this one funny, but as a child I used to do foot modelling for fashion brands. I had to be really careful with my feet, and wasn’t allowed to play football.

Luckily, I only did this for a couple of years.

What does success look like to you?

I’ve never actually thought to myself, “I want to be successful”. To me, “success” sounds like something associated with performance and earnings, which definitely don’t guarantee happiness. They just aren’t my main motivations.

What I’ve always wanted, however, is to have a healthy and happy family and team. If that’s what success is then I think I’ve achieved it.