Top 10 in Tech: London's most valuable Fashion startups

Charlie Spargo's picture
by Charlie Spargo

We're investigating the most successful startups in the city - and this week, we're looking at those combining tech and creativity in the fashion world.

Utilising Tech Nation's Data Commons service, Prolific London has taken a look at which are the most valuable London-based startups focused on fashion - including platforms for selling, dedicated eCommerce solutions, and innovative ways of discovering apparel.

Tech can change how people shop and style themselves - and these are the pioneering companies giving their all to make that happen. Find past lists of Top 10 startups here - featuring recruitment, gaming, and education.

1. Depop

Peer-to-peer selling platform Depop lets creatives buy and sell unique and stylish things online. Ever-popular with microinfluencers and small business sellers, Depop serves as a marketplace for seeing what people are liking, buying and selling.

Founded: 2011
Value: At least £203 million ($248 million)

2. Lyst

People's unique tastes and desire for more choice are fulfilled by Lyst - a personalised fashion marketplace. It lets you search thousands of online fashion stores at once, bringing together 5 million products from 12,000 brands and retailers.

Founded: 2010
Value: At least £131 million ($160 million)

Love Crafts

3. LoveCrafts

Craft marketplace LoveCrafts is a "world designed for makers". Those less inclined to shop for the clothes they wear can find the knitting, sewing and crocheting products they need to get started with making.

Founded: 2013
Value: At least £104 million


4. Thread

Personal shoppers have been replaced by Thread, the app that recommends what to buy based on your style, size and budget - for free. The service uses AI and real-life stylists working behind-the-scenes to give users personalised ideas.

Founded: 2012
Value: At least £72 million ($88 million)

Threads Styling

5. Threads Styling

When it comes to luxury fashion items, they can be hard to get hold of. Threads Styling makes it convenient, fast and personal - simply reach their team of stylists using mobile chat, and they can get your order fulfilled.

Founded: 2009
Value: At least £65 million ($80 million)


6. Trouva

Physical small businesses might be pushed out by online shops - but Trouva is helping change that, creating and online destination for boutique clothes and homeware, sourced worldwide.

Founded: 2013
Value: At least £32 million ($40 million)


7. Unmade

Combining industrial manufacturing with full personalisation, Unmade supports brands who want to let their customers personalise items. The platform they've created gives full control to the end consumer, and gives the manufacturer the ability to create the result.

Founded: 2013
Value: At least £19 million


8. Snupps

Free-to-join platform Snupps lets users categorise and collect the things they love. These are then collected into groups and people around the world can socialise around the things they love - be that make-up, watches, menswear, or collectibles.

Founded: 2011
Value: At least £15 million (€17 million)

Heist Studios

9. Heist Studios

"Revolutionary" tights and shapewear brand Heist uses innovative, never-before-used technology and real knowledge to create products like gravity-defying tights, with women's individuality always in mind.

Founded: 2015
Value: At least £14 million ($18 million)



Retailers can get products and prices right with EDITED - which promises selling without guesswork. The product analyses the market so brands can trade faster, move product and retail effectively.

Founded: 2009
Value: At least £14 million ($18 million)