What I've Learnt: Emil Jimenez, CMO at Roivenue

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by Charlie Spargo
Emil Jimenez, Roivenue

Emil Jimenez is CMO at Roivenue, the international company specialising in marketing intelligence.

Jimenez has more than 20 years' experience in communications and marketing, starting out as a New York based web designer, and ultimately founding his own agency, Passion Communications.

He now focuses on the fortunes of Roivenue, which is still in its early stages of development. He forges international partnerships and establishes the professional brand of the company across platforms.

We heard from Emil about what motivates him, and what advice he has to offer.

Which single daily habit or practice could you not do without?

Every morning I try to wake up early enough to watch the sunrise. This is my quiet time before everyone in the house wakes up and I can just be by myself for a while.

During this time I try to think about what I’m grateful for and what I wish to accomplish during the day. This is usually pleasantly interrupted by my four year-old daughter walking into the living room and jumping on my lap to cuddle with Daddy. Then we both do a bit of yoga and I head to the gym for a while before going to the office. 

What's been your luckiest break?

Being born into my family, followed by getting a high school scholarship to a prestigious prep school in the US.

What's your best failure?

There have been so many but the most glorious one has been purchasing an app platform without really analyzing if the market needs this type of solution.

As a good friend of mine once said: “Experience is what you get when you get nothing else.”

What is the best investment you've ever made, either financial or time?

Investing in my education. This is the only investment that continues to pay off and can lead to other wealth generating opportunities.

How would you describe your work/life balance?

Currently managing work/life balance is a bit more challenging than usual, given the fact that I’m in a very demanding Global Executive MBA programme with IESE Business School. This requires that every six weeks I’m away from the office and family for two weeks.

Needless to say, I’ve mastered time management since starting the programme.

Which book would you recommend others to read and why?

There are so many, but my all time favorite is 'The Alchemist' by Paolo Coelho.

What one piece of advice would you give your 21-year-old self?

Stop wasting time.

Who or what has had the single biggest influence on your working life?

Founding and running my own company from the age of 29 to 39 had the biggest influence.

The ups and downs of entreprenurship have been an extremely gratifying experiece which, with my current MBA studies, have taken on another dimension. The learnings from the past are coming back to haunt me with almost every case study I read.

I strongly feel that my previous company was an essential part in making me who I am today as a business leader.

Tell us something about you that would surprise people.

Most people are surprised when they hear I play the piano.

What does success look like to you?

Leaving behind an empire for generations to come.