What I've Learnt: Becky Mann, Head of RICH at The Lucre Group

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Becky Mann has held the role of Head of RICH, the creative content division at The Lucre Group, since 2015.

Her role involves leading the agency’s existing content capabilities in addition to expanding its offering as client demands continue to diversify. 

The Lucre Group has made a name for itself over the past 14 years as a results-oriented business specialising in Travel & Leisure, Food & Drink, Home & Lifestyle and Tech & The City. 

Which single daily habit or practice could you not do without?

I spend my time dashing between our Leeds and London office, but wherever I am, the most important daily habit for me is kick-starting the day with a hot shower and a hearty sing-song! Although I certainly haven’t missed my calling as a performer, I find it boosts my mood and gets me in a creative mood.

What's been your luckiest break?

I’d have to say it was four years ago when I got the opportunity to help Lucre realise its ambitions of developing its dedicated content division, RICH. I’ve been at The Lucre Group for almost a decade on the PR side, but I’ve always had a passion for content; spending my personal time learning about graphic design and tinkering with home videos. When the opportunity arose to merge my work life with my personal passions, I jumped at the chance and I now oversee RICH with a team of eight incredibly creative people. 

What's your best failure?

I’ve always believed that you learn far more from the things that go wrong in life than those that go right. In that sense, I embrace every failure I’ve ever made however big or small (although they all hurt like hell at the time!).     

What is the best investment you've ever made, either financial or time?

First and foremost, my family. Having kids certainly takes it tole when you work full-time, but it has helped me develop a lot too. Whether it’s succeeding at work or pushing myself personally, my family make me want to be a better version of myself and they support me in doing so. 

Learning to video edit has also proven incredibly useful over the years. It’s given me the opportunity to reach audiences in new ways, provide my clients with added value, and has led me to the content role I’m in today.

How would you describe your work/life balance? 

As I’m sure many working parents would agree, it’s a bit of a juggling act but one I’m happy to attempt. I get so much from both areas of my life, but I tend to strike a new balance each day depending on the opportunities or challenges I face at the time. The two elements can work together too; some of my most creative ideas have come when I’m bathing the kids, but the contrast between them helps me keep somewhat sane.

Which book would you recommend others to read and why?

To use one my most common phrases… that would depend on my audience! If I had to pick one in my content capacity, I would have to say ‘The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators’. The underlying message in the book is that your best weapon as a business is your uniqueness, which is so important in digital media when you’re trying to cut through the noise. 

What one piece of advice would you give your 21-year-old self?

Be yourself, be confident, and stop apologising for everything. People will believe in your ideas if you show them how much you do. Don’t be afraid to show how excited you are either, you’re never going to be ‘Mad Men smooth’, but enthusiasm can be infectious! 

Who or what has had the single biggest influence on your working life?

With so many great ‘who’ figures to choose from, I’m going to play it safe and go for a ‘what’… The rise of social media. It’s completely changed the PR industry and our potential routes to engage an audience, opening new levels of insight and creativity along the way. 

Tell us something about you that would surprise people

People often seem shocked by my size nine feet (given I’m only 5ft 6) and the fact that I’m still so unstable and clumsy. 

What does success look like to you?

Feeling fulfilled creatively and emotionally, making the most of every opportunity, and working with fantastic people on great projects I feel passionate about.