Features Articles

Take a look through our feature articles, including insights into some of the most exciting and best-known brands, as well as interviews with and insights from the people who run them. Don’t miss a trick or skip a beat with Prolific London’s featured articles.

BrighterBox is a recruitment startup providing access to some of the most talented graduates in London.

Stein IAS is a global B2B marketing agency merging state-of-the-art technology with creative. The company is trusted partner to global B2B brands, connecting them with customers rationally, emotionally and financially.

Vincent Soucaret, Xandr

Principal Solutions Consultant at Xandr, Vincent Soucaret, says the future's bright for on-screen advertising. Advanced TV is here, with streaming, VOD and connected features, and it creates a new world of opportunity.

The Wunderman Thompson Duracell team share their thoughts on why mascots are still a good option for brands...

Laundryheap is a leading on-demand laundry service. Since launching in 2014, they've cleaned over 4.5 million items of clothing.

Jason Gossett, Digital Strategy Director at Reprise - IPG Mediabrands' digital-first agency - address the challenges that exist within the AI market for companies and brands who are trying to innovate in this area, and why it matters in the advertising sector.

HealthTech startup BioBeats was launched to help users take control of their mental wellbeing through its digital products.

Since founding the company with just £500 in her business account, Jenny’s paired YouTube creators with brands across the world including Rolls-Royce, the RAF, Universal Music, the Post Office, Battersea Dogs & Cats Home, London Symphony Orchestra and more.

Liz Richardson, managing partner at behavioural communications agency HeyHuman, explains that problems with measurement has led many brands to only focus on reach, not engagement. But if experiential marketing wants to be taken seriously, something needs to change.

James Withey, FutureBrand

On Black Friday, James Withey, Head of Strategy at FutureBrand, looks at the increasingly polarised responses companies have towards the event, and the opportunity for brands to be doing more.

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