Features Articles

Take a look through our feature articles, including insights into some of the most exciting and best-known brands, as well as interviews with and insights from the people who run them. Don’t miss a trick or skip a beat with Prolific London’s featured articles.

It must have been an exciting time to be in business a hundred years ago: The First World War had just ended, commercial motoring and aviation were just revving up and the world was looking forward.

Becky Mann has held the role of Head of RICH, the creative content division at The Lucre Group, since 2015.

John-Paul Burke, UK, Ireland and the Nordics manager for Gameloft, talks about the importance of in-app advertising which, he says, goes beyond audience targeting capabilities and offers unparalleled levels of engagement and reach.

Determined to eradicate bias and discrimination in recruiting, Kate Glazebrook and Rich Marr created Applied.

Wayne Guthrie, Founder and Director of innovation consultancy Fearlessly Frank in Shoreditch, takes us through a week in his working life.

Paul Domenet, Partner and Creative Communications Director of Free The Birds, talks about the importance of authenticity in a world dominated by spin and miscommunication.

We're all video makers these days. Whether it's shooting a clip of our furry friends to share on social media or a major production for a global brand, video content is without doubt one of the fastest growing areas of the digital world.

Everyone’s talking about artificial intelligence and how it can be used for commercial gain in the marketing world. One London firm on the cutting edge of the AI zeitgeist is marketing teechnology startup DataSine.

Mark Pinsent

At the forefront of the European division global PR and communications agency The Hoffman Group is Mark Pinsent. He and his team handle accounts from across the continent, all from their Devonshire Square location.

Autto is barely three years old, but has big goals. It hopes to use automation to change how work works across a wide range of industries - cutting the time wasted on repetitive admin tasks.


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