Giffgaff launches 'goodybank' initiative for those affected by coronavirus

Josh Peachey's picture

In a bid to help local communities and those facing hardship during the coronavirus outbreak, Giffgaff is launching an initiative called ‘goodybank’. 

As part of the initiative, Giffgaff customers will be able to purchase additional minutes, texts or data to donate to another customer. The company will also match donations made by customers. 

Customers will also be able to make a donation directly to a ‘Neighbourly Community’ fund. 

Ash Schofield, CEO of the mobile network, said: “At Giffgaff, we have always had community at our heart and never has a sense of community been more important.

"We are already helping vulnerable members, many of whom contacted us as a result of the current crisis and will continue to do so.

"However, our members are an altruistic bunch, and the goodybank allows them to get involved should they be able to help. Even if we’re far apart, we want people to know they can ask for help and someone will always be there to offer that help and keep them connected.”

The phone network has also helped a Citizens’ Advice centre that have been using giffgaff SIMs for their volunteers and are currently working from home. By funding their sim cards, they can make and receive the calls they need to help other people out - with regards to food bank referrals, benefit claims, the Coronavirus Job Retention Scheme, and more.

Other coronavirus-related donations by the company include giving a hundred SIMs with goodybags to Solidarity Sports, a charity that helps vulnerable children suffering and recovering from severe trauma or facing social and economic barriers.