HeyHuman secures Kelly Brook as face of new year SlimFast ad campaign

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by Josh Peachey

Two new SlimFast UK campaigns from behavioural communications agency HeyHuman will be fronted by English model Kelly Brook.

The ‘Works for me’ brand ads will promote the brand's range of replacement shakes, bars and snacks, and are designed to reinforce the brand’s effective, doable weight loss proposition.

The brand ad is supported by a month-long #ICANJAN TV and Social campaign launches at the end of December to inspire people to deliver on their New Year’s weight-loss resolutions. 

The campaigns mark Kelly’s latest campaign as UK ambassador for SlimFast; she has lost two stone since she began her SlimFast journey last October. 

Liz Richardson, Managing Director at Borough Road-based agency HeyHuman, said: “The New Year is always a time for determined resolutions, and we wanted to deliver a campaign that supports and champions those who want to lose weight this year. The creative, in combination with Kelly Brook’s inspirational presence, will help reinforce the brand’s effective and doable weight loss proposition.”

The social campaign is designed to provide inspiration and support that inspires change at the start, during and after the weight loss journey.  

Both campaigns are set to roll out through TV, VOD, and social channels. 

Hannah Darlington, Marketing Director at SlimFast, added: “SlimFast is all about making weight loss enjoyable and achievable, and this campaign shows how our products can fit easily into people’s everyday schedules - complementing lifestyles rather than limiting them. The inspirational weight-loss journey Kelly has been on with the SlimFast brand makes her a perfect ambassador for our range of meal-replacement products.”