Havas London reveal latest recruitment campaign for Department of Education

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by Josh Peachey

Havas London recently unveiled the latest instalment of its teacher recruitment campaign for the Department for Education, 'Every Lesson Shapes a Life'. 

The new national TV advert aims to inspire people to consider teaching as a career by highlighting the special role teachers play in shaping the lives of the students they teach, as well as the positive impact it can have on their own lives. 

Titled ‘Tuesday’, the spot paints an authentic, intimate portrait of a single day in the life of a teacher, Addison Brown from Bedford High School in Leigh, Greater Manchester, and celebrates the energy and care he pours into his job every day. 

Created as part of the national Get Into Teaching campaign, the film will air across national TV in the commercial breaks of popular family shows including the Great British Bake Off, Coronation Street and Dancing on Ice, on video on demand platforms and in cinemas. 

It will be supported by radio executions and social activity, as well as PR by Kindred Agency.

Havas’ original Every Lesson Shapes a Life film, which was released in October 2018, followed one girl’s journey through school. Both films star real teachers, a move that Havas believes shows its ambition to create an engaging but above all authentic portrayal of teaching.

Chloe Saklow, Deputy Director for Teaching - Customer and Brand for the Department for Education, says: “Every Lesson Shapes a Life continues to resonate well with both current and aspiring teachers and our new film builds on this. There are thousands of brilliant teachers helping to shape the next generation – and we want to encourage more people to join this unique and dynamic profession by reflecting one dedicated and inspiring individual whose enjoyment of what he does is as clear as it is infectious.”

Jennifer Black, Managing Director at Havas London, adds: “Insofar as such a thing exists, we wanted to capture a ‘typical’ day in the life of a teacher – showcasing the creativity, variety and dynamism the career offers those within it on a day-to-day basis. By shifting our focus from one pupil to one teacher, we hope we’ve captured not just the remarkable dedication of teachers up and down the country, but also the immense satisfaction they take from this uniquely rewarding and worthwhile career.”