ENGINE's latest Bank of Antandec creation revealed
The weekend saw the launch of Santander’s latest instalment in its Bank of Antandec series.
Created by ENGINE and launched in June 2019, the Bank of Antandec platform delivered record-breaking branding scores for Santander last summer, including the highest uplift in ad awareness of any brand in the UK.
The latest promotional material in the multi-year partnership with Ant McPartlin and Declan Donnelly gives an focuses on Santander’s mortgage products.
Since launching, Ant and Dec have shown the nation countless radical ideas they’ve had for the Bank of Antandec.
Ant and Dec said: “It’s been really fun getting back into the world of the Bank of Antandec. In this latest instalment, we are revolutionising the world of finance with our very own smartbot Stan and dealing with a small copyright issue!”
On January 4th, the spot where Ant and Dec address the claims of copyright infringement in a press conference aired.
The day after, a 60” TV spot was aired in which Ant and Dec introduce their new high-tech mortgage smartbot, Stan.
The campaign was developed by ENGINE and directed by Declan Lowney at Another Film Company. Carat has planned a fully integrated media approach that will see the campaign roll out on TV, cinema, video on demand, social, digital display, radio as well as the bank's owned channels, including branches and the Santander UK website.
Billy Faithfull, Chief Creative Officer at ENGINE, commented: “As Britain’s newest genuine-real-fake-bank, the Bank of Antandec really do care about how they’re solving their customers’ needs. It’s a pleasure to work with people so dedicated about the complex world of banking. Can’t wait to see what they come up with next.”
Dan Sherwood, Interim Chief Marketing Officer at Santander, commented: “The Bank of Antandec has been our most talked-about campaign and this new ad is the latest instalment in the development of Britain’s newest bank.
"We hope the latest ads will help people see the benefits of our mortgage range whilst also raising a smile.”