The Corner uses Britain's Got Talent finalist in latest adverts for Travel Republic
Surrey-based holiday company Travel Republic has launched its latest advertising campaign, created by newly-appointed creative agency The Corner.
Attempting to convince viewers that Travel Republic is the first company they should think of when they need a holiday, the ads created by the Soho agency light-heartedly position a tiny man, played by Kojo Anim, on the watch of a lady in need of a break.
This is The Corner’s first creative for the travel brand, since winning an AAR-run pitch for the work in September, and takes inspiration from Google research that shows the UK’s need for a holiday has never been greater.
The face on the watch face is played by comedian Kojo Anim, who was a finalist on Britain’s Got Talent this year after receiving Simon Cowell’s Golden Buzzer.
This builds on Kojo’s first appearance for the brand in idents currently running around ITV’s hit-show Take Me Out, where the comedian in his new watch face helps people pick their holiday of choice.
30 second and 10 second TV executions are airing on Sky and ITV in the UK and on RTE, Virgin Media, Sky, Channel 4 and TG4 in Ireland. The campaign also features a radio ad and is supported by social activity, as well as featuring prominently on Travel Republic’s website and in-app.
Kojo Anim, comedian and new Travel Republic ‘watch face’, said: “When I heard I had the chance to play a 4-inch tall man in a watch, I jumped at it… just not very high. But seriously, I’m really chuffed to be the face of Travel Republic.”
The Corner partnered with production company Biscuit. Media is by Arena Media and Havas Ireland.
Neil Simpson, CEO and Founding Partner of The Corner, added: “Has there ever been a better time for some sun, sea and salsa? Our new campaign for Travel Republic recognises that the UK’s need for a holiday has never been greater. So we’re making Travel Republic the default choice for all those moments when you need a holiday - and we’re doing it whilst putting a smile on people’s faces”.