Eurostar commissions sunflower dress to promote increased Amsterdam services
Eurostar, the high-speed passenger rail service linking the UK with mainland Europe, has marked the introduction of a third direct daily service from London to Amsterdam by commissioning a gown made entirely of sunflowers.
The striking visual was created to link the introduction of the additional service with the opening of Van Gogh’s sunflower exhibition in Amsterdam this week.
Inspired by the iconic Dutch masterpiece, celebrity costume-designer, Kate Tabor, has created the dress to celebrate the “Van Gogh and the Sunflowers” exhibition, which runs from 21 June – 1 September at the Van Gogh Museum, Amsterdam.
Since launch in April 2018, over 300,000 passengers have travelled on Eurostar’s new route from London to Rotterdam and Amsterdam, the company said.
Mike Cooper, Chief Executive, Eurostar, said: “With environmentally responsible travel rising up the consumer agenda, we’re boosting capacity and offering more flexibility with a third daily service.”
A high-speed rail journey from London to Amsterdam emits 80% less carbon per passenger than the equivalent flight, Eurostar said, reinforcing high-speed rail as the most environmentally friendly choice for European short haul travel.
Since the service began, over 16,000 tonnes of CO2 emissions have been saved by passengers choosing high-speed rail over plane1. This is the equivalent to the amount of CO2 that would be emitted from 1,231 average houses in a year, or to taking 3,137 cars off the road for a year2.
The third daily service will increase capacity on the route to the equivalent of 12 flights per day3, further boosting carbon savings.
The London-Amsterdam route continues to provide travellers with a fast, environmentally friendly alternative to the airlines.