Elmlea teams up with stars for Wimbledon campaign

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by Mark Johnson

As the nation gears up for the biggest fortnight in tennis, dairy brand Elmlea has teamed up with three famous faces to serve up a fun new series of tennis-inspired strawberries and cream recipes.

The Wimbledon tournament consumes more than 23 tonnes of strawberries and 7,000 litres of cream every year, with millions more recreating the signature dessert at home. 

Judy Murray joins Elmlea campaign 

This year, the tradition has been given a fun new face as tennis favourite, Judy Murray, TV star Jamie Laing and Radio DJ, Roman Kemp, team up with Elmlea to call on Brits to #DoMoreThanPour. 

Cake, set, match: Judy Murray gets competitive in the kitchen

Perfect for pouring, whipping and cooking, Elmlea is a creamy alternative to traditional cream and stays fresher for longer once opened, the company said. 

It’s claiming a place as the ideal partner for strawberries, and a long-lasting fridge essential to add to sweet or savoury dishes all year long.

The #DoMoreThanPour recipe series sees each celebrity take on a unique recipe challenge in a tutorial-based video that is set to help people at home create strawberry and cream showstoppers that take the much-loved tennis tradition to the next level.

DJ's mess: Radio presenter Roman Kemp spins up Eton Mess

The tasty treats on show include a deliciously creamy no-bake cheesecake, a tasty strawberry, goats’ cheese and balsamic pizza, and, of course, a twist on a classic an Eton mess. 

Celebrity head to head 

The celebrity trio will go head to head as Wimbledon approaches, showcasing their skills in the kitchen and asking viewers to get involved by voting for their favourite summer serve on social media, using dedicated hashtags. 

“The classic combination of strawberries and cream is one of my favourite things about summer and the grass tennis season, but there is always room to be more creative in the kitchen as well as on the court, and that’s where my no-bake cheesecake comes in”, said Judy Murray, mother of Scottish Wimbledon champion Andy Murray. 

Pizza the action: Reality star Jamie Laing serves up a pizza

“With its creamy taste and velvety texture, it’s an absolute winner with my family.”

Jamie Laing added: “#DoMoreThanPour is about combining two great British passions – tennis and cooking. 

“For me, it is about having the right ingredients in the fridge to experiment, try something new and create delicious dishes that bring people together. 

“A surprisingly different dish, my strawberries and cream pizza does exactly that!”

Radio host,Roman Kemp said: “From mixing tracks to mixing bowls! What this challenge has shown me is that you can create something truly special with the simplest of ingredients. 

“If I can #DoMoreThanPour and create a truly mouth-watering Eton mess, anyone can.” 

Steven Hermiston from Elmlea concluded: “We all love the traditional serve of strawberries and cream, but every now and again it’s fun to push the limits of our kitchen creativity that little bit further. 

“That’s why we’re challenging people to vote for their favourite celebrity serve and get involved themselves. Strawberries and Elmlea take centre court… The rest is up to you!”

Social media voting

Elmlea is encouraging the public to vote for their favourite celebrity serve by using the hashtags #TeamJudy, #TeamJamie, #TeamRoman and #DoMoreThanPour. 

To keep a close eye on who’s winning, Elmlea has also set up its Facebook and Instagram pages to follow the voting. 

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