Arnie’s back with support for the FCA’s final push PPI ad campaign

Mark Johnson's picture

The UK’s financial regulator, the FCA, has launched a new ad for the final deadline for PPi claims, using its Animatronic Arnie, this time supported by, Mr Motivator, blogger, Skint Dad, and financial expert Sarah Pennells.

London-based agency Kindred is managing the PR side of the campaign and the new advert was created by M&C Saatchi. 

With just over two months to go until the 29 August 2019 PPI complaints deadline, the FCA is urging all UK consumers to make a decision, before it’s too late, about whether to complain about PPI.

One last push: Animatronic Arnie fighting the good fight for the FCA

As part of this final leg of the campaign, the FCA said it has recruited its own ‘Pressure’s on Panel’ of ambassadors. 

The hand-picked panel come from a range of backgrounds and will be leading the charge in reminding consumers across the country that they need to make a decision on PPI before it’s too late. 

Motivated panel

The panel features 90s icon Mr Motivator, partners such as the Money and Pensions Service, personal finance expert Sarah Pennells, and expert bloggers like Skint Dad – all of whom will be providing support across the summer.

The campaign comes as FCA figures released Monday, show the regulator has had more than 3.9 million users access the PPI website and 44,000 calls to their dedicated contact centre. 

On top of that, a total of £334.3m was paid in April 2019 to customers who complained about the way they were sold PPI. This takes the amount paid since January 2011 to £35.3bn.

Arnie’s back, too

To emphasise how pressing the deadline is, the FCA has brought back the animatronic head of Arnold Schwarzenegger for the final time in a campaign that will run nationwide across the summer. 

These latest ads feature Arnie in a hydraulic press, urging people to take action on PPI before it’s too late. As the deadline approaches, the series of advertisements will gradually reveal Arnie’s fate.

“With just over 10 weeks to go, time is running out to claim back money for PPI”, said Emma Stranack, FCA’s PPI Deadline Campaign Lead.

“Simply put, if you haven’t complained to your provider by 29 August 2019, you won’t be able to claim money back for PPI – so you should make your decision as soon as possible. 

“Checking if you had PPI is simple and free. Don’t worry about paperwork, you only need your date of birth and relevant previous addresses. Search FCA PPI or call 0800 101 88 00 to find out how.”

Direct approach

Personal finance expert and consumer champion, Sarah Pennells said: “The PPI deadline is fast approaching – so now is the time to contact your bank, loan or card company as soon as possible. 

“You can complain to them directly for free and you can use the FCA’s website for more information. 

“You don’t have to use a claims management company as providers are supposed to make sure that complaining about PPI is straightforward. 

“I am working with the FCA to help remind consumers that now is the time to decide whether or not to make a complaint before the deadline on the 29 August 2019.”

Consumers who haven’t complained to their provider by 29 August 2019 won’t be able to claim money back for PPI. 

FCA support is available online at fca.org.uk/ppi or by calling the FCA helpline on 0800 101 8800.

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