Free beer as Desperados launches body marbling campaign for UK festival season

Mark Johnson's picture
by Mark Johnson

Beer brand, Desperados has devised a wild and very experiential marketing campaign for London’s party revellers this season. 

Better still, there will be free beer for those who take part in the events, which start this bank holiday weekend.

Festivalgoers will be able to experiment with UV body marbling which the beer brand said would be available at UK festivals across the summer.

The Desperados Paintworks festival activation will welcome those who dare to express their creativity with surreal body art, the company said, with wild experimenters offered a complimentary refreshing bottle of Desperados – beer with a kick of tequila.

Launching at We Are FSTVL

Paintworks will launch at We Are FSTVL (25-26 May), encouraging festivalgoers to ignite the festival spirit by creating their own body marbling pattern with the distinct vegan-friendly organic paints. Once the sun sets, the patterns will come to life with the UV paint radiating amongst the crowds, allowing partygoers to enter a colourful world this festival season. 

Paintworks is part of Desperados latest campaign, establishing it as an iconic party beer for a new generation of festivalgoers, the company said. 

Desperados, which is owned by Dutch drinks giant, Heineken, will be activating this experience at We Are FSTVL (25-26 May), BoomTown (7-12 August), Elrow London (17 August) and South West Four Festival (24-25 August).

Festivalgoers can join the conversation by sharing their body marbling experience on social media using #DesperadosPaintworks #WeAreTheParty @Desperados.

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