C4 sets 'final exams' ahead of last ever ep of The Big Bang Theory
Channel 4’s in house creative agency 4Creative has come up with a fab kind of final exam for fans ahead of the last ever episode of hugely popular comedy show The Big Bang Theory.
The interactive test will give the most loyal fans the chance to receive a one-of-a-kind diploma based on the show.
Adverts running across E4 social media accounts and channel continuity announcements will point viewers to the E4 YouTube page “where our very own science professor, Magnus Frode, will take them through five questions to test their knowledge on the much-loved US comedy about a group of socially clueless scientists”, the channel said.
If a question is answered correctly, the player is then directed to another video with the next question. But if they get the question wrong a video will appear showing the professor’s disappointment before they can try again.
Once the player has answered all five questions correctly, they are taken to a dedicated microsite where they can enter their name and download a personalised certificate, which they can (smugly) share on their own social media channels.
The Big Bang Theory is E4’s most popular show, with series 12 currently averaging a massive 1.9 million viewers and an impressive 18.9 per cent share of 16-34-year olds – the digital channel’s key demographic.
To ensure the series goes out with a big bang, two special programmes will also air on E4 as well as the finale on Thursday 23rd May, Channel 4 said.
Hosted by Johnny Galecki and Kaley Cuoco, ‘Unravelling the mystery: A Big Bang Farewell’ at 7.30pm will give fans access to backstage secrets, followed by the hour-long series 12 finale and last ever episode of the hit comedy at 8pm.
Viewers will then be treated to a celebration of everything ‘Big Bang’ related in ‘The Big Bang Theory of Everything’ from 9pm with celebrity fans sharing the love.
“The Big Bang Theory has been a huge hit for E4 and there’s a lot of excitement around the final episode”, said Christos Savvides, Executive Producer, Digital at 4Creative.
“Our concept combines the science and nerdy-ness of the show, whilst building anticipation for the finale by driving engagement and rewarding fans with a memento for social kudos. BAZINGA!”
This activity, Channel 4 said, is part of a wider campaign for E4 commissioned by the channel’s marketing team, which also includes TV conceptual ads as well as ads on Facebook, Instagram, Twitter and Snapchat.
Welcome to Prolific London
Get all the latest media, marketing, technology and creative news for the capital