Channel 4's former Head of Product takes key role at Freeview operator Digital UK

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Sarah Milton, former Head of Product at Channel 4, has been appointed Chief Operating Officer at Freeview platform operator Digital UK.

Her remit will incorporate the day-to-day running of the Freeview service as well as customer support and experience.

During her 15 years at Channel 4, Milton was at the forefront of its digital transformation and video on demand innovation and was part of the original team that developed and launched 4oD in 2006.

She started her career at management consulting firm McKinsey, before moving into business development at ITV.

Milton will play a key role in the future of Freeview as it continues its evolution of recent years to match viewing habits that have moved increasingly online.

Digital UK has also hired Steve Gettings as Head of Strategy and Policy.

Gettings, who has held senior roles in strategy development, international policy and market intelligence at Ofcom, will lead the platform’s engagement with Ofcom on its PSB Review.

Jonathan Thompson, CEO of Digital UK, said: “Sarah and Steve are highly respected and established leaders within the industry who both have a track record of driving change and innovation in their respective fields.

"I’m delighted they’re joining Digital UK to help deliver the next phase in Freeview’s evolution, uniting Britain’s most popular content all in one place, for free.”