Senior Care Quality Commission executive joins AgeTech startup Birdie

David Prior's picture
by David Prior

London-based AgeTech startup Birdie has hired Dr Malte Gerhold, the Care Quality Commission’s Executive Director of Strategy & Intelligence, to develop its offering of integrated health and social care for older adults.

As Chief Integrated Care Officer, Dr Gerhold will support the management team in spearheading and executing a "proactive and person-centred" integrated care model for older adults.

Backed by insurance giant AXA, Birdie aims to innovate the elderly care sector and support independent living at home by identifying and preventing common medical issues before they require hospitalisation and so helping to tackle the issue of bed blocking in hospitals nationwide.

Through its digital apps and connected devices, Birdie allows care providers to ‘go paperless’ by digitising admin and reporting; it facilitates communications and the sharing of information of an older adult's care between care professionals, families and other health practitioners; and allows families to follow their elderly loved one’s health and wellbeing 24/7.

Prior to his role at Birdie, Dr Gerhold worked for six years at the CQC and was responsible for setting out the organisation’s five-year strategy. He was an advisor at the Prime Minister’s Delivery Unit before being appointed Deputy Director of the Strategy Unit at the Department of Health.

Dr Gerhold said: “After more than six fantastic years, I have decided to leave CQC to seek a very different challenge. In CQC’s State of Care report this year, we talked about the importance and opportunity of new technologies and different ways of working for people requiring care, based on their needs. I’m excited to be able to make a direct contribution to that in the future.”

Birdie recently earned B Corp Certification this autumn, becoming one of the first startups of its kind to do so, and was cited in the Startups 100 Index as one of the UK’s most innovative startups.

Max Parmentier, CEO of Birdie, added: “Malte shares Birdie’s vision to help older adults live happier and healthier lives in the comfort of their own home. He combines an exceptional track record with strong leadership, and has the critical skillset to help us develop a fully integrative approach in improving the way care providers deliver care to our ever-growing ageing population.”