AI food technology start-up Spoon Guru strengthens leadership team

David Prior's picture
by David Prior

AI food technology start-up Spoon Guru has strengthened its leadership team with the appointment of Viv Craske as Senior Vice President of Commercial Development.

The London firm has developed a unique food search and discovery engine to cater for individuals with specific dietary food requirements or health objectives.

It combines AI and machine learning with nutritional expertise to enable food retailers - such as Tesco in the UK and Woolworths in Australia to deliver a highly personalised experience tailored to each consumer.

Craske’s role will include supporting the global rollout and strategic partnerships with retailers.

“I am delighted to welcome Viv to the business,” said co-founder and CEO Markus Stripf.

“With an entrepreneurial mindset and exceptional commercial instincts, we look forward to him accelerating the brand forward to develop our sales teams and bring his in-depth knowledge to retailers.”

Craske was previously Business Development Director and then Managing Director at 2016.

"My role will include driving the business forward by scaling sales operations, driving brand awareness, along with growing revenue across territories and the company’s market share," said Craske.