Football media group COPA90 promotes Joyce to Chief Business Officer

David Prior's picture
by David Prior

COPA90 has promoted Simon Joyce, its Head of Global Partnerships, to Chief Business Officer following the departure of James Kirkham to Defected Records.

Joyce, who joined the football media group as Brand Partnerships Director in 2015, becomes part of the COPA90 leadership team, tasked with driving commercialisation across its portfolio of products and services.

Prior to joining COPA90, Joyce worked at Hyundai, where he headed the car maker’s sponsorship and advertising in the sport and entertainment fields, the UEFA European Football Championship and Tate Modern.

Since then, Joyce has led COPA90’s direct, agency and commercial partnerships function, taking the business from two project partners to global relationships with the likes of EA, Visa, Pepsi and adidas.

Joyce said: “I joined COPA90 as I believed we were going to change the face of sports media for the better, and I think it's safe to say we've realised this ambition. Being elevated into this new role is as exciting as the day I first walked through the door; I’m looking forward to maintaining our strong business growth and build on our strategic relationships with some of the best brands in the world.”

COPA90 has also brought in Kate McGregor – previously at Engine Sport and Shine Communications – as its Head of Client Services, working directly with Joyce.

She spent seven years at Engine Sport, where she was Head of Communications and worked on major sponsorships with brands including Under Armour, RBS, Martini and Mitsubishi.