MRM McCann tap Chris Pearce as CEO

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Chris Pearce has been appointed CEO of MRM McCann London, following his departure from TMW Unlimited.

As CampaignLive reports, Pearce will replace Olly Foot, who has spent three years at the helm of MRM McCann and a total of 17 years there and at the agencies that preceded it.

Agency chief creative officer Nicky Bullard said of Pearce: “His amazing ability and phenomenal energy make him a fantastic addition to the stellar MRM McCann team here in London, helping to power the agency forward to the next level.”

The agency’s recent work has included an experiential campaign to mark the launch of the latest Tomb Raider game for Xbox, in which gamers faced real-world endurance challenges in central London. Further afield they worked with Intel and polar explorer Ben Saunders to immerse consumers in an Antarctic mission billed as “the longest man-haul in history.”

Commenting on his appointment, Pearce said: “When the opportunity came to join the irrepressible Nicky Bullard and her brilliant team, it was just too good to resist. I’m looking forward to working closely with Nicky to help drive the agency to even greater heights, grow strong brands, and make as much of a dent in the London universe as possible.”

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