OOH specialists Talon Outdoor appoint new Head of Digital
Talon Outdoor has appointed digital marketer Imran Elahi for the newly created role of Head of Digital at the independent agency.
The Out-Of-Home (OOH) specialist agency has tasked Elahi with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams.
Elahi's previous roles include Sales and Commercial lead at UseTribe and Criteo, and Digital Consultant at Accenture Interactive, meaning that he has over ten years of experience in digital marketing and AdTech.
At Accenture Interactive, he helped to guide major UK businesses through programmatic in-housing and proprietary AdTech development.
Elahi will be based at the London head office and report into Talon's Chief Strategy Officer Jonathan Conway.
On his new role, he said: “By answering the demands of advertisers for more data-driven targeting and measurement, DOOH is poised for exponential growth.
"This is an exciting time to work in OOH and I am looking forward to capitalising on Talon’s industry-leading platforms and playing my part in the broader technology-driven transformation the medium is undergoing.”
The Out-of-home agency has recently expanded by acquiring Grand Visual and Grand Design, following organic revenue growth.
James Copley, UK CEO at Talon says: “As a digital marketing expert for the agency, Imran’s role is an investment in the right skill sets to help drive the effectiveness of those products for our clients.”