Whirlpool set to spend £1 million on product recall campaign

Josh Hall's picture
by Josh Hall

White goods manufacturer Whirpool is launching a campaign to encourage customers to return its products.

The company is in the middle of the recall of half a million tumble dryers after investigations found that they have been the cause of multiple fires.

It will be supported by an ad campaign to raise awareness of the recall, which Marketing Week report will cost the American company £1 million.

The campaign includes the launch of a dedicated website, launched this morning, as well as a helpline for affected customers.

The UK government called for the recall last month, despite warnings that the machines were causing fires beginning as long as four years ago.

A fault in the tumble dryers is the suspected cause of as many as 750 fires over an 11-year period.

Speaking to the BBC, Whirlpool vice-president Jeff Noel said: "We apologise for putting our customers through hardship."

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