Octopus Group hires new Strategy Director

Josh Peachey's picture
by Josh Peachey

In a move to evolve the agency's Brand to Sales offering, Octopus Group has hired Tom Upfold as a new Strategy Director.

Upfold will be tasked with leading on consulting engagements with the agency's raft of B2B tech clients.

Prior to joining Octopus Group, Tom worked for 10 years at The Marketing Practice, where he ran an international strategy team working on clients such as Oracle, Microsoft, Servicenow and Sage. 

Billy Hamilton-Stent, Director, at Octopus Group said: ‘Tom joining the agency represents an exciting milestone for us as we look to expand our consulting and strategy work with clients. Clients are increasingly looking at different ways of developing and applying marketing strategy in more agile and creative ways.

"Tom brings tons of experience and tech market knowledge which will allow us to expand this side of our business and benefit our whole client base.”

Upfold added: “Octopus Group’s growing profile in the industry and its Brand to Sales approach is winning, creative, campaign and workplace awards, so it’s a really exciting time to join.  OGs clients are an amazing mix of scale-up and blue-chip tech innovators, all doing something fascinating in their chosen market, presenting all kinds of strategy and planning opportunities. I can’t wait to get involved.