The Social Element boosts management with two senior hires

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London-based social media agency, The Social Element, has strengthened its strategic capabilities with the appointment of Tom Wrigley as Strategy Director and Robin Bartlett as Commercial Director.

Wrigley will be responsible for evolving the agency’s strategic offering and cultivating strong client partnerships to ensure all activity supports the brands’s broader business objectives. 

A hybrid strategist, Wrigley has worked across agency disciplines including advertising, direct marketing, brand consultancy and social media for agencies including Grey London, The Community and Sydney based, Bastion Collective, for clients including Marks & Spencer, Pantene, Tesco Mobile and Unilever. 

The company said he will report into Blaise Grimes-Viort, Chief Services Officer.

Bartlett will be responsible for developing new strategic relationships in key areas such as growth accounts and new partnerships, the company said. 

He joins from John Brown Media, part of the Dentsu Aegis Network, where he was a Business Director, responsible for providing strategic consultancy and creative business solutions to clients including TSB, Royal British Legion, RBS/NatWest Sustainability and Honda. He will report into Ashley Cooksley, Chief Commercial Officer.

“As a consultancy-led agency, a huge part of our work involves supporting our clients with strategic thinking, so it’s paramount that we continue to strengthen this element of our team”, said Tamara Littleton, Founder and CEO, The Social Element. 

“We are delighted to welcome both Tom and Robin, who bring a wealth of experience of working with global brands and who can draw on their insights and expertise to help give our clients that strategic edge”.

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