AI marketing firm Programmai appoints Head of Product
London-based AI predictive marketing platform, Programmai, has appointed Joost van Heesbeen as Head of Product in its London office to lead the expansion of the firm’s product and services.
Joost’s experience in adtech stretches back five years; working with MiQ and Nielsen he helped grow their product and programmatic trade desks.
At Programmai, Joost is part of a growing start-up creating value for the likes of Feelunique and Rapha in its first year, the company said.
Joost will connect clients with the product in new and exciting ways as Programmai continues to land major deals with enterprise brands requiring sophisticated machine learning strategies deployed across their marketing channels.
Big data for predictive marketing
“The potential of Programmai’s predictive marketing platform is huge” Joost said. “Take advertising as one example, most brands & retailers optimise for creative or bidding decisions. With Programmai, you get away from using one or two data points, as it learns from a vast set of complex interactions in client data.
“This produces audiences to acquire & retain customers with great efficiency. Incrementality has been talked about for some time now, but no one has tried to tackle it head on. Programmai is doing just that.”
“I was initially attracted to Programmai as a contractor to set up the Client Success division. Interacting with our clients it became clear we could build on our value proposition by creating a UI for them as well as putting more focus on the incrementality of our models.
“Having worked with the highly talented and experienced team since January, I see a big bright future for us.”
Dean Murr, who is Programmai’s Founder and CEO said: “Our first year was phenomenally successful and we’re looking to step things up further by developing our platform & product to further excite our current clients, as well as attract new ones”.
“The hire of Joost van Heesbeen is a significant one for Programmai. It marks a new phase in our investment to provide global brands the means to harness their first-party data with cutting-edge machine learning, disrupting how they’re targeting customers across their advertising & marketing channels.”