Buzzoole appoints four key women to senior roles

Mark Johnson's picture
by Mark Johnson

In a boost to the global #balanceforbetter campaign, influencer marketing platform, Buzzoole, has added more strategic global firepower to its senior team with four key female appointments.

The company has named Melissa Lee as global operations director, Jane Roy as vice president of the Americas, Manola Pegoraro as global chief finance officer, and the promotion of Sarah Whitfield to global chief marketing officer.

Buzzoole said it made the appointments following a year of impressive growth which has seen the platform secure $8.9 million in Series A funding, as well as being named as one of the top twenty fastest growing companies between 2014 and 2017 by the Financial Times.

International Women's Day

The appointments come in the same month as International Women’s Day, which has taken #balanceforbetter as its mission tag for 2019. 

Buzzoole’s moves underscore an even stronger female presence on the company’s leadership team, with both Manola and Sarah joining the senior team, alongside Melissa Lee, as a part of their new roles.

Manola, brings both media and digital agency finance experience to Buzzoole, and will be working to drive a strategy which supports the growth of the business, the company said. 

Sarah will be responsible for overseeing all global marketing and communication strategies, and Melissa will lead the global campaign operations strategy and talent marketplace development. 

Jane Roy, who joins from influencer marketing and video specialists and Reelio, has been tasked with building the US side of the business from Buzzoole’s New York headquarters.

“It’s been a fantastic year for Buzzoole”, said the firm’s co-founder and CEO, Fabrizio Perrone. “Our industry expertise and proprietary research benchmarks have helped us to evolve beyond our start-up beginnings, and also bring meaningful change to the industry as a whole. 

“These new hires represent the next stage in our development as a truly global fast-growing business, and all four of these immensely talented women will help ensure that we stay at the forefront of the industry.”

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