Accord names new head of marketing

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London brand marketing firm, Accord, has appointed Mark Lewsey as its new Head of Marketing.

Lewsey brings 24 years of marketing experience in the travel, leisure and hospitality industry. Prior to joining Accord, he worked as director of marketing for luxury 5-star hotels: ME London, Corinthia Hotel London and Hotel Café Royal. 

His earlier career included notable positions within the cruise, tour operating, travel solutions and airline sectors.

In his new role, Lewsey is responsible for expanding the programme of marketing and communication initiatives within Accord’s specialist sectors of travel and tourism, charity, over-50s and recruitment marketing.

“I am thrilled to be joining Accord during such an exciting time of transition, growth and new opportunity”, Lewsey said. “I look forward to leveraging my 24 years’ experience in the travel and tourism sector to devise and deliver an innovative communications strategy that will firmly position Accord as a proudly independent, award-winning agency.”

 Accord CEO Sally Winfield Lewsey’s appointment signifies the start of a new era for the group. 

“After celebrating 30 incredible years in the travel marketing sector last year, we are aiming to build on this success and ensure that 2019 is Accord’s most successful year to date. 

“Mark brings with him an impressive level of marketing expertise, a wealth of new ideas and – most importantly – a real determination for driving success across all facets of our business. 

“His appointment signals the start of a new and exciting era for our agency and we are delighted to welcome him to team Accord!”

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