Amplify hires former Head of BBC Events for newly created broadcast role

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Brand experience agency Amplify has hired the former Head of BBC Events, Adam Heyhurst, for the agency's newly created role of Head of Broadcast.

Heyhurst has overseen production for some seriously impressive events, from Radio 1’s Live Lounge through to Glastonbury via Doctor Who, Sport, Strictly Come Dancing and The Proms.

In his new role at Amplify, he will be responsible for using content engines to bring Amplify’s experiences to life through broadcasting, and will be based at the London HQ. 

Heyhurst will also be responsible for the strategic development of the agency’s content division, supporting Amplify’s Head of Content, Alex Wilson, in positioning content as a key Amplify offering.

The new appointment comes as the content department continues to grow with the expanding culture platform for Dr Marten’s as well as working with YouTube Music to bring multi-channel content to life for the likes of Coldplay and Lewis Capaldi.

Amplify’s Head of Content, Alex Wilson, said: “Adam’s unrivalled experience gives us a key differential in how we shoot and share content, helping us capture Amplify’s incredible immersive experiences as though they are TV shows. 

"Although he’s a brand new recruit, he’s already proved to be a key asset by helping us further develop content engine solutions during the Coronavirus crisis and using his extensive festival broadcast experience to shape future projects.”

As leaders in youth insight, Amplify are also the minds behind Young Blood: a deep dive into modern youth culture that is shaping strategy and communications for a wide range of youth-focused brands.

Adam Heyhurst added: “Being able to weave broadcast into Amplify’s experiential magic for the most exciting brands in the world is a career dream come true. The breadth of talent around the table at Amplify is inspiring and the collective endeavour to produce only the very best work every time has fast become an addictive motivator. 

"For an agency to authentically invest in its own broadcast capability is a game-changer. I’m delighted to be here and excited to see what we do next”.