Grey London creates Nokia's new James Bond-themed marketing campaign

Josh Peachey's picture
by Josh Peachey

Grey London has created a Nokia smartphone advert for HMD Global that ties in with the 25th James Bond Film.

Featuring actress Lashana Lync, who plays 00 agent Nomi in the upcoming 'No Time To Die', the advert presents the device as 'The Only Gadget You'll Ever Need'. 

Nokia is the official phone partner for the latest Bond film and a range of Nokia phones will appear throughout. 

The marketing campaign will also run across cinema, digital, social, outdoor and retail from Sunday to promote the launch of a range of new Nokia devices set to be unveiled on 19 March.

The latest James Bond film was due to be released later this month, but that release date has been pushed back to November in light of the coronavirus outbreak.

The film is also slated to be Daniel Craig's last Bond movie. In his first, he used Nokia 8800 so if he does use a Nokia phone in No Time To Die, his mobile choice will have come full circle.