Femtech company appoints Quiet Storm to strengthen profile

Josh Peachey's picture
by Josh Peachey

A wearable tech company that helps women strengthen their pelvic floor has appointed creative agency Quiet Storm to raise their profile. 

INNOVO is a femtech product that strengthens the pelvic muscles, similarly to how abdominal stimulators or pads strengthen abs. 

Strengthening the pelvic floor can help treat incontinence or assist with other pelvic health conditions such as sexual dysfunction, or bladder weakness, which one in three women supposedly suffer from. 

INNOVO says that their product is safe, effective, non-invasive, and backed by strong clinical evidence. Users are meant to wear the product for 30 minutes, five days a week. 

Quiet Storm has been tasked with raising the global profile of the INNOVO brand and will launch a multi-channel campaign in 2020. 

Susanne Judd, VP Marketing for INNOVO, commented: “Quiet Storm impressed us with its bold, creative thinking. For too long, the taboo around bladder weakness has left millions of women suffering in silence, unable to enjoy their lives to the full. 

“Quiet Storm understands this challenge and will provide a refreshing approach to help us to rapidly spread the message that bladder weakness is treatable with INNOVO.”  

Rania Robinson, Quiet Storm’s CEO and partner, said: “It’s not every day that you get to work on a product with the potential to genuinely transform so many lives. Quiet Storm has developed a campaign designed to unleash that potential for INNOVO, encouraging women to actively seek this solution to their condition and regain their lives.  We can’t wait to get started.”