Fintech company FreeAgent hands media planning and buying brief to Yonder

David Prior's picture

London agency Yonder Media has been appointed by fintech company FreeAgent to handle its media planning and buying.

The agency, part of The Beyond Collective, will work with the cloud-based accounting software company on growing its brand and acquiring new customers through above-the-line campaigns aimed at accountants and small business owners.

FreeAgent, which appointed Yonder without a pitch, will continue to handle its creative in-house.

Ed Cox, founder and MD of Yonder, said: “We’re delighted to be working with FreeAgent, which is just the sort of thriving and entrepreneurial brand that will benefit most from our audience-first approach.”

The Edinburgh-based company, founded in 2007 by Ed Molyneux, Olly Headey and Roan Lavery, was purchased by Royal Bank of Scotland for £53m in 2018.

Yonder also works with the likes of Pilgrims Choice, Kerrygold and Vita Coco.