Posterscope to offer free creative support on Out-Of-Home bookings
Posterscope has announced that it will offer advertisers £20,000 worth of free creative support on any new out of home campaign booked (over £100,000) during May or June.
To remove barriers to entry for brands that want to reach OOH audiences, particularly as lockdown measures become more relaxed in certain geographies or environments, the company will provide creative services to advertisers, or their agencies.
Posterscope is the world’s leading out-of-home and location-based marketing specialist with billings in excess of $3 billion.
This would include the creative adaption of existing ads for OOH, production of new creative or conversion of existing creative into digital dynamic ad executions.
Creative work will be carried out by Posterscope’s team of in-house creative services specialists.
Glen Wilson, Managing Director of Posterscope, said: “Understandably advertisers are questioning the value of out of home right now, with travel and movement restricted.
"We hope this offer of creative support will make it easier for some advertisers to put work out into the world again, and reappraise the role that OOH can play as we look towards a time when we can start getting out and about again.”
While OOH has been one of the hardest-hit mediums, it has been used to great effect to communicate important health and safety messages.