ELVIS unveils first campaign for retailer Heal's

David Prior's picture

ELVIS has unveiled its first campaign for Heal's since being appointed the furniture and homewares retailer's lead creative agency last year.

‘Not all things are created equal’ launches Heal's Spring-Summer 2020 collection and showcases its belief in the value of timeless design that lasts a lifetime.

Heal’s and ELVIS partnered with photographer Luke Kirwan and set constructors Cloud & Horse to build a 16 x 10-foot sculptural wall of chairs, all painted a uniform blue to form the backdrop for an iconic chair from the Heal’s collection.

The campaign line ‘Not all things are created equal’ is hand-painted across the wall of chairs as anamorphic text, revealed in stop frame motion in animated out-of-home, digital and social executions.

Behind the scenes of the Heal's campaign

The campaign features Arne Jacobsen’s iconic Egg Chair in luxury Walnut Grace leather, which first featured in a Heal’s campaign in 1967.

The sculptural backdrop was made from 100 second-hand chairs, and it took over 200 hours to create.

The push will run across print, digital out-of-home and digital and social channels.