Quiet Storm appointed by Westland Horticulture

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Gardening product retailer Westland Horticulture has appointed London agency Quiet Storm as its lead strategic and creative agency after a competitive pitch.

The first work will appear in April 2020, supporting Westland’s peat-free compost brand 'New Horizon'.

Westland sees the product as revolutionary and has spent 18 years and £35 million developing their peat-free offering.

Rania Robinson, CEO and Managing Partner at Quiet Storm, said: “We are always so thrilled to partner up with forward-thinking brands and we were really inspired by Westland’s progressive brand purpose.

"We’re really looking forward to getting started on all of the great Westland brands and especially helping New Horizon get the fame that this revolutionary new product deserves.”

Coming in three varieties – all plant, all vegetable and a tomato planter – New Horizon seeks to assist gardeners who usually have to choose between the best compost for their plants or a peat-free, eco-friendly one.

Keith Nicholson, Marketing Director at Westland, said: “New Horizon is a game-changing compost, and we want to make sure that the marketing campaign behind its launch is worthy of the immense resources and passion that have gone into its development.

"Quiet Storm demonstrated that they really get what Westland is all about and we’re now eagerly awaiting spring and seeing how consumers react to the campaign.”