Saatchi & Saatchi London wins Fiat account

David Prior's picture
by David Prior

Fiat Chrysler Automobiles has appointed Saatchi & Saatchi London as its lead creative UK agency.

The win, which came without a formal pitch process, sees Krow lose its founding client after 14 years.

Saatchi & Saatchi London has also won a place on Chrysler’s global creative roster.

Krow chief executive John Quarrey confirmed the news to Campaign, adding: "Krow is proud of its long relationship with Fiat, and a series of successful UK campaigns stretching back to the agency’s launch in 2005, and will continue to work with Fiat on local initiatives across the FCA portfolio."