Former Creative Director of Guardian Labs joins London's Waste agency

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Independent digital creative agency Waste has appointed Alistair Campbell as Executive Creative Director from We Are Social.

Campbell joins from We Are Social, where he spent nearly three years, running a creative department of more than 50 people and leading work for clients including Audi, Lego, HSBC, Samsung and TikTok. His Lego AR Shop was named as one of the most innovative campaigns of 2019.

Campbell previously spent two years as Creative Director at Guardian Labs, developing award-winning content for brands like Netflix, SEAT, Rolex and Compare the Market. He has also held creative roles at agencies including Agency Republic, WCRS and St Luke’s.

Alistair Campbell, new Executive Creative Director, Waste, said: “I’m hugely excited to be joining Waste. While plenty of companies pay lip service to developing a creative culture, these guys are quietly getting on and doing it. It’s testament to their success that they are thriving, even in the present conditions.”Outside of his main role, Campbell acts as a mentor for startups through Techstars and Friday Club London.

In his new role at Waste, Campbell will oversee the agency’s creative output across all accounts, as well as for new business, and will lead the 12-strong creative team. He will also be a key part of the senior management team, helping to drive Waste’s creative vision.

Mike Petricevic, Creative Partner at Waste, said: “Alistair is truly a creative at the top of his game, with a killer portfolio and rich history in some of the most exciting agencies of the past decade. He really gets our vision and culture and is undoubtedly the right person to help us execute our ambitious creative goals.”