Wavemaker wins Pernod Ricard Global Travel Retail account

Josh Peachey's picture

Wavemaker has been awarded the Pernod Ricard Global Travel Retail media buying business after a competitive pitch.

The Global Travel Retail media account covers all international territories with a focus on high-growth Asian markets like China, India, South Korea and Japan, and developed markets including the US and Europe. 

The win is the latest in a series of successes for Wavemaker, including winning the global AXA media account, Huawei, Perrigo in Europe and Australia, Rappi in South America, Eurostar in Europe and the retention of Chevron in North America and Asia Pacific. 

Created in 1975 by the merger of Ricard and Pernod, Pernod Ricard is the second biggest Wines & Spirits group with consolidated Sales of € 9,182m in FY19.

The global agency, headquartered in London, delivers transformative solutions through media, content and technology for some of the world’s biggest brands. 

Wavemaker's Global CEO Toby Jenner said: “Pernod Ricard Global Travel Retail is an exciting business on a journey of growth, and this win says everything about Wavemaker’s experience and ability to deliver transformative solutions. We’re looking forward to helping connect more travellers with Pernod Ricard‘s prestigious products.” 

In late 2019 Pernod Ricard China appointed Wavemaker as its media agency of record to handle media planning and buying, eCommerce media strategy and content planning.

Dino Metaxas, Digital, Media and PR Director for Pernod Ricard Global Travel Retail, said: “Pernod Ricard Global Travel Retail has continued to grow in strength, with 2019 seeing +6% growth driven by all regions, cementing its position as the second-largest market in terms of profit within the Pernod Ricard Group. 

"To continue and strengthen our accelerated growth plans and investments in consumer marketing and communications, we were looking for an agency with strong global expertise in the Travel Retail industry, as well as experience of leveraging traveller data, technology and other partners within the ecosystem."

With 90 offices across the world, Wavemaker is part of GroupM, WPP’s global media investment management company.