Agency MD joins Beano Studios

David Prior's picture
by David Prior

Global content house Beano Studios has strengthened its insight team with the appointment of former Pineapple Lounge UK MD Pete Maginn.

In a newly created Director of Insight role, Maginn will be Beano Studio’s commercial lead working with brands and agencies looking to understand and engage with children and their families.

Maginn joins from The Pineapple Lounge where he has worked since 2015 as Head of Insight and most recently, Managing Director UK. With over 18 years’ experience in the insight industry, he has worked with clients including LEGO, Twitch, Netflix, Disney Channels and Unilever.

Maginn said: “I’m so excited to be joining Beano Studios. Having already been in the world of kids and family insight for a long time I was seriously impressed by their capabilities. The potential to help other brands and businesses understand kids, teens and family in new and better ways is huge.”

Matt O’Mara, Chief Commercial Officer at Beano Studios, added: “Insight and data are central to our expansion plans in 2020 and there's no-one better equipped to build on the great insight work done to date at Beano Studios.”