m/SIX lands EMEA brief for Fossil Group

David Prior's picture
by David Prior

American fashion designer and manufacturer Fossil Group, Inc. has appointed global media agency m/SIX as its agency of record for EMEA.

m/SIX have been charged with driving brand performance and growth at scale across EMEA.

Its work with Fossil Group, across both owned brands like Fossil and Skagen and licenced brands such as Armani Exchange, Diesel and Emporio Armani, begins with immediate effect and will be run from the m/SIX offices in the UK.

Francesco Pagano, Fossil’s Head of Brand & Marketing - EMEA, said: “We are glad to have started our partnership with m/six, who shares the same ambitions and values as Fossil Group. We look forward to an exciting and innovative year ahead.”

m/SIX EMEA CEO, Jack Swayne, said: “We are delighted that Fossil will become a new client for m/SIX across Europe. We share the same ambition to blend industry-leading performance marketing to deliver effective business while also growing the Fossil brands in an ever more competitive marketplace.”

m/SIX, which has 40 offices across the world, works with clients including Toyota, Lexus, News Corp, Britvic and TalkTalk.