Coley Porter Bell redesigns Pernod Ricard fine wine brand

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by David Prior

Coley Porter Bell is behind the redesign of Pernod Ricard's new fine wine brand, Ysios.

The design draws inspiration from the connection between the Ysios team, headed by winemaker Roberto Vicente, and the rich heritage of Rioja Alavesa subregion.

A team from Coley Porter Bell, an Ogilvy Group company and part of the WPP network, held an immersive on-site workshop to help inform the work.

The results were crafted over a period of two years and aim to bring "the multifaceted story to life".

The Ysios range consists of the Selección, Los Prados, Grano a Grano Reserva, Las Naves and Blanco wines.

Steve Irvine, Creative Director at Coley Porter Bell, said: “Ysios cultivates distinctive connections. Every aspect of the brand enhances the care that goes into it, so we created a design where there's an honest rawness and handcrafted feel to the forms, materials, textures and finishes.

"Clean mineral tones, with earthy elemental textures and colours evokes the natural diversity of the region's terroir, and tells a deeper story that you want to learn more about. Contrasting yet complementary, the design reflects the many different components that come together in a remarkable wine.”